Human beings are
complex creatures and so it is always a little risky to make
general statements.
Over time, however, a pattern emerges and we can get a
very good idea why so
many people start this business and then drop out.
1. Mishandling of rejection from close family members and their warm
market.
When someone is first
introduced to the concept of Network Marketing
they become very
motivated—mainly by the income possibilities—to start
recruiting right away.
Most companies will teach you to start with a list of
your warm market and
work from there. Even though this is a logical route,
rejection from this
group can be very discouraging and most people stop
there. This means that
the majority of recruits will give up after speaking
with their spouses for
example.
Only lately has
Network Marketing become recognized as a viable and
respected profession
and many are still quick to cry, “Oh! You mean a
pyramid
scheme”. This comes because of the negative press that many
famous companies have
received and the general misunderstanding of
the public.2. False expectations for too early results with too little effort.
Depending on the way in which the business is presented, one can get the
impression that there
is not much effort involved. I mean, just get two who
gets two and you can
become rich. When early recruits realize that
considerable networking
and marketing is
involved in Network Marketing,
disappointment quickly
sets in. There is work involved, and any
business
that presents a plan
to you and says that you don’t have to do anything is
peddling a lie. All
successful network marketers worked for their success.
Many marketers do not
factor into their planning the cost of advertising
their business. This
cost can eat up a good chunk of your investment
especially when you
are just launching. The idea here is that you have to
regard this as a
normal business and not just a trial run venture.
3. Lack of focus Network marketers have gained a reputation of jumping
around and
changing companies
like they change clothing. At least this applies to
those who flirt with
success but never reach it.
As I mentioned before,
those who survive the early years normally go on
to do very well.
However, there are many people who are looking for the
‘next big thing’ and
keep jumping from opportunity to opportunity. This
normally describes the
behavior of those in search of the ever evasive
‘ground-floor
opportunity’. The rule of thumb here is that you should
establish yourself in
one solid company before venturing off into other
companies. And if you
do work more than one opportunity, make them
complementary to each
other. A perfect example is working a leads
company which you’ll
need anyway to feed your primary Network
Marketing company. In
fact, if you find any tools that enhances your
business,
why not purchase from a company that has a compensation
plan
attached?
4. Failure to work an easy to duplicate recruiting plan.
of the Internet and all the new communication means that
it affords, Network
Marketing has come a long way from the home
meetings and house to
house presentations. Doing these presentations
was very intimidating
to many people and so the recruiting chain often
broke along the way.
The key here is that if the recruiting machine does
not have a system that
anyone can comfortably do, it will come to a
screeching halt. Good
trainers know that a simple system must be in place
or the trainer’s
efforts will not be properly duplicated. If the impression is
given that a recruit
must be turned into an instant public speaker, giving
motivational speeches
at the local Hilton, they can be easily scared off.
At the same time, you
must take the time to learn the system and become
familiar enough with
the products that you can tell a friend about its
benefit. As a user
yourself, this should not be difficult. A caution here is to
work the system that
has been field tested, rather than trying to invent
your own methods. This
doesn’t mean that you shouldn’t be innovative,
but there is no use to
reinvent the wheel either, so be teachable.
5. Baby-sitting of down line members.
game of building a strong team. Some
marketers make the
mistake of doing too much for their down line
members thinking that
if they didn’t their recruits will leave. This often
backfires, however,
because the down line members become comfortable
and depend too heavily
on their up line and never grow strong enough to
build their own teams.
There is only so much you can do for someone and
no more. These spoiled
over-dependent down line members can become
a liability instead of
an asset to your team. So avoid the temptation to
micromanage your team;
you’ll get burnt out. Teach your team members
to fish instead of
fishing for them.