What is Value?
How do you define value? Is value the cheapest item on the shelf or the most expensive? Does it represent a compromise or does it reveal itself in the delight of receiving something for far less than what you know it to be worth?
The answer to the question of value is in large part dependent on what you’re shopping for. If you’re looking for a greeting card to express feelings of the heart, many different cards can help you convey the message. They will all have a nearly equal value. If you’re suddenly in need of a surgeon because you’ve suffered a heart attack, you’ll quickly reassess how you view value. Your focus will be on finding the best surgeon to help with your condition. Value will suddenly take on a whole new meaning to you.
The analogy is apt because you are the heart of your company. You need to be functioning at the highest level possible in order for your company to not just survive but to thrive. Without a doubt, there’s a tremendous value placed on the decisions that you make on a day in, day out basis.
As an entrepreneur, you know the importance of your business. When you need assistance kick starting it are you going to pick an intern or first year doctor to administer the jolt or are you going to go with the best surgeon in the field? Think fast – in MLM momentum is everything and you’ve only got a short period of time to make a decision before you flat-line.
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