5 Main Reasons Network Marketers Fail

Human beings are complex creatures and so it is always a little risky to make

general statements. Over time, however, a pattern emerges and we can get a

very good idea why so many people start this business and then drop out.

1. Mishandling of rejection from close family members and their warm

market.

When someone is first introduced to the concept of Network Marketing

they become very motivated—mainly by the income possibilities—to start

recruiting right away. Most companies will teach you to start with a list of

your warm market and work from there. Even though this is a logical route,

rejection from this group can be very discouraging and most people stop

there. This means that the majority of recruits will give up after speaking

with their spouses for example.

Only lately has Network Marketing become recognized as a viable and

respected profession and many are still quick to cry, “Oh! You mean a

pyramid scheme”. This comes because of the negative press that many

famous companies have received and the general misunderstanding of

the public.

2. False expectations for too early results with too little effort. 
Depending on the way in which the business is presented, one can get the

impression that there is not much effort involved. I mean, just get two who

gets two and you can become rich. When early recruits realize that

considerable networking and marketing is involved in Network Marketing,

disappointment quickly sets in. There is work involved, and any business

that presents a plan to you and says that you don’t have to do anything is

peddling a lie. All successful network marketers worked for their success.

Many marketers do not factor into their planning the cost of advertising

their business. This cost can eat up a good chunk of your investment

especially when you are just launching. The idea here is that you have to

regard this as a normal business and not just a trial run venture.

3. Lack of focus Network marketers have gained a reputation of jumping 
around and

changing companies like they change clothing. At least this applies to

those who flirt with success but never reach it.

As I mentioned before, those who survive the early years normally go on

to do very well. However, there are many people who are looking for the

‘next big thing’ and keep jumping from opportunity to opportunity. This

normally describes the behavior of those in search of the ever evasive

‘ground-floor opportunity’. The rule of thumb here is that you should

establish yourself in one solid company before venturing off into other

companies. And if you do work more than one opportunity, make them

complementary to each other. A perfect example is working a leads

company which you’ll need anyway to feed your primary Network

Marketing company. In fact, if you find any tools that enhances your

business, why not purchase from a company that has a compensation

plan attached?

4. Failure to work an easy to duplicate recruiting plan. With the advent 
of the Internet and all the new communication means that

it affords, Network Marketing has come a long way from the home

meetings and house to house presentations. Doing these presentations

was very intimidating to many people and so the recruiting chain often

broke along the way. The key here is that if the recruiting machine does

not have a system that anyone can comfortably do, it will come to a

screeching halt. Good trainers know that a simple system must be in place

or the trainer’s efforts will not be properly duplicated. If the impression is

given that a recruit must be turned into an instant public speaker, giving

motivational speeches at the local Hilton, they can be easily scared off.

At the same time, you must take the time to learn the system and become

familiar enough with the products that you can tell a friend about its

benefit. As a user yourself, this should not be difficult. A caution here is to

work the system that has been field tested, rather than trying to invent

your own methods. This doesn’t mean that you shouldn’t be innovative,

but there is no use to reinvent the wheel either, so be teachable.

5. Baby-sitting of down line members. Teaching is surely a part of the 
game of building a strong team. Some

marketers make the mistake of doing too much for their down line

members thinking that if they didn’t their recruits will leave. This often

backfires, however, because the down line members become comfortable

and depend too heavily on their up line and never grow strong enough to

build their own teams. There is only so much you can do for someone and

no more. These spoiled over-dependent down line members can become

a liability instead of an asset to your team. So avoid the temptation to

micromanage your team; you’ll get burnt out. Teach your team members

to fish instead of fishing for them.